An English abbreviation thought of by Chairman Wu to represent the company’s logo. The JKE elements stand for Sustainable Team Management, an ideology that makes Chairman Wu different from other entrepreneurs. JKE also represents Chairman Wu’s ideology of purpose and mission. Chairman Wu always stress that the ability to sacrifice will lead to success and only the continuity to sacrifice will lead toward achieving success. This is Chairman Wu’s ability to lead the family of Kun Zhao Yi toward a common objective.

J：	Justice 正義、公道
	Judicious 明智、賢明
	Joyful 快樂、喜悅
K：	Knowledge 善知識
	Kinfolk 家人
E：	Energy 高能量